As network marketers, we are constantly talking with others about our product or service. Whether we like it or not we are selling, no matter how much attraction marketing is going on in our businesses, at some point and time we must put on a little dog and pony show.

When we are “selling”, we may be doing a belly to belly presentation or a sales page for our website, but we must keep in mind the way most people make decisions. People tend to make decisions based on pleasure and pain, meaning that they tend to want to avoid pain and attain pleasure.

If this is the case, the marketer should keep in mind that they should be SELLING “avoiding the pain” or “attaining the pleasure”. Of the two feelings, pain is much more effective for selling than pleasure. We have all seen the capture pages “Are You Sick and Tired of A, B, and C? … Then Buy my Stuff”

There are many points that can hit a nerve with the prospective buyer, and lack of money is definitely high on the list, but when we think a little deeper, what is the real pain that the lack of money causes?
I believe that most people aren’t feeling pain because of the need for money to buy more stuff, but feel a pain when confronted with long term security issues such as retirement.

Challenge yourself to think a little deeper when using this sales approach to target pain and maybe you will hit the nerve that will enable your prospect to pull the trigger. This will help us, as marketers, promote our product more effectively.

Filed under: Uncategorized

Like this post? Subscribe to my RSS feed and get loads more!